Start with Local Keyword Research
To carry out International SEO, the important thing to be considered is the local keyword research. With international expansion some sort of local keyword research is required.
In the next phase, countries are targeted where the keywords have good organic search volume. Check if keywords are relevant or not as well as reasonably competitive. If the keyword search volume is not satisfactory to target, one could start with a language-based targeting approach.
A language targeted technique for the international occurrence is appropriate when the location of the user is not a factor that impact the Website content, service, goals, and products.
After you have found the correct international web target, the final step should be to optimize the website accordingly. This means making sure that the content is relevant, indexable, and crawlable.
Conducting Competitor Research for Your International SEO Strategy
Performing competitor research provides a deep knowledge of the rival business’ local SEO strategies. You can enter each keyword one-by-one into Google to check which websites make an appearance in the first page results.
Deciding URL and Site Structure for a Killer International SEO Strategy
Here’s the important activity. The talks are still ongoing about the URL structure selection for international SEO. Renowned search engine Google revealed there isn’t one approach that’s superior to other. Other professionals say there are better and worse techniques.
. Change Content to Reflect Your New Localized Keyword Research
Lastly, it’s time to create a new content. But how much content can you translate and how much new content do you require to create international SEO activities? Regularly changing content is very important for Google ranking.
Change Content to Reflect Your New Market Demands
Let’s say your service requires to be modified along with the content. What are some things that qualify as content changes?
- Product and Product Descriptions
- Product Names
- Rules and Regulations