There’s no doubt that the Internet has revolutionized the way we market and sell products and services, both online and in brick-and-mortar stores.
No longer are you at the mercy of where your customers are geographically located – if they’re looking for what you have to offer, they can find it with just a few clicks of their keyboard or screen taps on their mobile device.
So how do you take advantage of digital marketing strategies to increase traffic and sales? Try these eight.
And if you’re not using these digital marketing strategies to promote your business, then you’re missing out on an increasingly important part of bringing in new customers.
Search engine optimization helps you attract potential customers by being found on the first page of search engines like Google. Or you can say SEO involves promoting your website so it ranks higher in search engine results pages (SERPs).
When someone searches for keywords related to your business, they’ll find you instead of your competitor’s sites. To succeed in SEO requires continual content uploading and updating on your site as well as external linking back to your site from other sites.
Here are eight digital marketing strategies that will get your website in front of your target audience:
PPC campaigns, such as Google Adwords, are cost-effective because they are based on a pay-for-performance system. This means that the advertiser only pays for ads that produce results.
The more sales you make, the lower your cost per sale becomes.
PPC campaigns also have a high ROI (return on investment) of up to $1 spent for every $4 earned in profit. Furthermore, the ability to target consumers makes it possible for businesses with smaller marketing budgets to compete against larger brands.
Additionally, this strategy is versatile enough that it can be used across different industries and types of businesses.
When targeting customers who are looking for specific products or services, advertisers can use keyword research tools like Google Adwords Keyword Planner Tool or Amazon Keyword Tool to ensure their ads reach those people searching online.
For example, if you’re selling dog collars, you might choose keywords like dog collar or dog training collars so that your ad appears when people search for these terms.
With paid ads, you don’t have to worry about competing with other companies advertising pet supplies; your ad will appear before the competitors do if your bid price is higher than theirs!
To attract visitors to your website, place paid ads on search engines like Google that include keywords related to what you offer and include a brief message describing what makes you unique.
With this digital marketing strategy, you’re well on your way to boosting traffic and sales!
Organic reach is dwindling, but that doesn’t mean you should abandon your social media strategy. If you want to make the most of social media marketing, try a tactic like advertising on Facebook or Instagram.
That way, when people see your posts in their feeds, they’ll be more likely to click because they’re actively looking for content from businesses like yours.
Promote your company on social media networks like Facebook, Twitter, LinkedIn, and Instagram by placing ads that target specific demographic groups who may be interested in your products.
When they click on these ads, they’ll see more information about your company, including reviews and testimonials from other customers.
In addition, these platforms make it easy for potential customers to share their enthusiasm about your product with friends through word-of-mouth marketing.
A similar approach works well on other channels, too. For example, search engine optimization is an effective way to increase traffic through better rankings.
Incorporating email into your digital marketing plan can also help you stay top-of-mind with prospects who are engaged with your brand and increase conversions by 20%.
Lastly, make sure you have an online storefront so potential customers can purchase products as soon as they are interested in them and without ever having to leave their homes!
Promote coupons through Instagram stories, and offer free shipping, discounts, and other incentives to entice customers to buy now instead of waiting for a sale down the road. You never know how long it will take before they come back.
Email marketing is one of the best strategies for promoting your business online. It’s also one of the most affordable, with a cost per thousand emails (CPM) typically running at $0.25 or less.
For example, you can use MailChimp, an email marketing service provider, to send bulk email messages for as little as $0.01 per recipient each time you send a campaign.
Email marketing is a digital marketing strategy that has been around since the 1970s. It’s more popular than ever, with many people checking their email multiple times per day.
The main goal of email marketing is to attract new customers and engage existing ones by delivering targeted messages to their inboxes.
Email marketing can be extremely effective for businesses of all sizes: small, medium, or large. There are many great services out there for sending bulk emails including Mailchimp, Aweber, and GetResponse.
Content marketing is a digital marketing strategy that emphasizes the creation of content to acquire new customers or leads.
It can be as simple as an educational blog post about your product, or something more robust like a video series about how to use it. A lot of companies choose this tactic because it’s relatively low cost, but high return on investment.
The trick is to make sure that you’re providing valuable content for people who will care about what you have to say. For instance- let’s say you sell dog treats. You might decide to do a video series on YouTube called Pup Parenting.
Some topics could include Choosing a name for your pup, Crate training, and Dog parks. Not only are these videos interesting to watch, but they also teach viewers information they need when they bring their pups home.
If the videos go viral, which is likely given their popularity on social media sites like Facebook and Twitter, then you’ll not only see increased traffic at your site but also increased sales.
Affiliate marketing is one of the most effective digital marketing strategies for small businesses. It helps increase your online presence by allowing you to share someone else’s content in exchange for a cut of the profits.
Here are some tips on how you can use affiliate marketing to boost traffic and sales:
Be sure to also track conversions so you know what’s working and what isn’t when it comes time to report back to your affiliate partner.
Influencer marketing is an emerging marketing strategy that involves finding, reaching out to, and working with influencers.
These influencers can be bloggers or other online personalities with a large social media following. Influencer marketing has proven to be very effective in engaging new audiences, driving traffic, and boosting sales.
If you’re looking for some creative digital marketing strategies that will help you grow your business success then you’ll want to read on! First up is a no-brainer: use blogs and social media to spread the word about your company’s products and services.
Start by creating a company blog – this way you can publish helpful blog posts related to what it takes to create successful campaigns.
And don’t forget Facebook, Twitter, Instagram, Pinterest, and LinkedIn – these are all platforms where people spend their time. Spend some time getting to know them so that when you share news of your latest project, they are more likely to take notice.
Digital marketing Strategy is important for local businesses. This can be done by creating a Google My Business profile, optimizing the website, creating business listings on various social media platforms, etc.
Digital Marketing also includes PPC advertising and email marketing. When executed correctly, these strategies will give your brand a significant boost in sales and traffic.
Local SEO is a digital marketing strategy that can help boost traffic and sales. The main idea is that people are more likely to buy from or visit a business if it’s nearby. A few things you can do include getting listed on local directories, establishing a social media presence with relevant content for your location, submitting articles about your company to local publications, and joining professional associations in the community.
The digital marketing world is always changing. But, some strategies work year after year. There are plenty of strategies in the digital realm with a high rate of success – many of which don’t cost a dime to execute!
To sum up, we hope that this blog post has helped you get a better understanding of the different digital marketing strategies available to your company.
There are plenty of options and tactics out there, but it’s important that you first have a plan in place before you start executing so that your strategy is cohesive.
If you have any questions about what we discussed here or would like more information on digital marketing for your business, feel free to contact us anytime!
MagicByte Solutions work-round the clock to get the client’s brand recognized on a global front. We channelize the digital efforts of brands to boost relevant traffic and to increase the visibility of the business on top search engines like Google and Bing. Our spectrum of digital marketing services helps the company to reach the right hands and new heights.