On-Page SEO basically refers to the practice of optimizing web pages to elevate a website’s search engine rankings and earn organic traffic. Probably through On-Page SE0, onboard SEO Company in Australia makes sure that their clientele’s brand has a high level of trustworthiness, expertise and authoritativeness. It takes various aspects of a webpage into consideration which further helps in improving the website’s visibility in the search result. Let’s together discover what on-page is and why it is essential if you want to survive in the competitive digital landscape. Well, once you as a business owner or the hand-picked SEO Company in Australia knows how your target market works then at this juncture it’s time to dive into on-page SEO. It’s the high time to craft web pages that answer searcher’s questions. On-Page is multi-layered and extends beyond content and rely on other things as well like Schema Markup and Meta tags. It is the practice of optimizing individual web pages in mandate to rank higher and generate relevant traffic in search engines. Bottom Line, On-page refers to both content and HTML source code of a page that can be optimized. And on the other hand, off-page SEO refers to a link and other external signals. For those who are new to On-page SEO should continue reading this blog further. Over the year, the SEO concept has changed altogether; therefore, it is imperative to keep up with the latest practices. If you want to succeed further, then emphasize on renowned search engines considerations. If you are looking for thriving organic search results, then optimize for a combination of factors that search engines mainly consider vital. You anyhow have to emphasize on the fundamentals of on-page SEO. Experienced and leading SEO Company in Australia exactly know how on-page optimization should be constantly prioritized. If you have no idea how to optimize your web page immaculately, then no worries we are here to help you out.
Get Started with On-Page SEO!
To get started, you should have a keyword in the mind for which you want to rank. You might already have a great piece of content in hand. Now, comes the main work, where you have to think of how to optimize that page so that Google not only understands what it is all about, but also apprehends your content why it deserves a place on the first page of the search results. Trust us; there is no cakewalk as such, it is easier than you might think off. It would be best if you have a little bit of practical knowledge here and there. Just ensure you fully understand what on-page SEO is all about. Get in the game by following the below-mentioned SEO Tips:
Optimize for Search Intent: For this, you have to figure out what searchers want. Your content should be of high-quality, which is adequately optimized and should have proper keywords. If your content is not worthy of being listed in the search engine results page, then you won’t even be considered to take part in the SEO game. To be a pro, you have to search for the keywords that are relevant and trendy enough to get ranked. For analyzing search intent, check the search results directly in Google. You have to hit on the right chord, and you have to understand what searchers want to see precisely. Since Google is all about what searcher wants to see. Your actionable tip here is to check out the current top-ranking pages for better understanding the search intent, then instantaneously act on it. That’s the only way you can win the game and can acquire the best of results.
Ensure Your Webpage Loads Faster: You might have landed on a website that took ages to load. Did you feel annoyed and frustrated? If you probably did, then you can utterly understand the pain of other users as well. Therefore, to provide them with the best experience, make sure they don’t have to go through the same pain, which you went through. Your responsibility is to make sure users don’t hit the back button and doesn’t choose the website of the competitor. Considering this point, Google gives preference to the websites that loads faster; perhaps, page speed is well thought-out as a ranking factor. Also, recently Google announced mobile page speed will be a ranking factor. On the other hand, even if you ignore what search engines have to say, it’s clear that slow-loading pages are bad for user experience. People will never give a second thought on your website if it doesn’t get loaded fast. They will be super quick in hitting the back button on pages that take ages to loads, and it is quite possible they may never see or visit your page in the foreseeable future. No matter, even if you rank number one on the search engine results page. Check the page speed for one page at a time using Google Page Speed Insights. Improve your site speed as a whole and win over the heart of users and search engines. According to the Google reports, 53% of users will abandon a page if it takes more than 3 seconds to load a page. So, your aim probably should be of 2 seconds or below as a general rule. An actionable pro tip is to make sure your pages load as effortless as possible, and you can accomplish this by reducing image sizes and eliminating unnecessary HTML tags.
Try to Incorporate Your Target Keyword in the Title, Meta Description and H1 Tags: Strategic placement of the keyword is indispensable for on-page SEO. It helps the users to demonstrate that the page is the most relevant results for the user’s search query. Include the targeted keyword in a way that perfectly blends with the content. Also, you don’t need to use the same exact keywords in your content; you can use the synonym as well. Google is smart enough to figure out the puzzle. You just have to make sure your content in on point. As per statistics, no page ranks for merely one keyword in Google. Actionable tip: Place your keywords in Meta description, title tag, H1, and wherever you feel it fits adequately and makes a sense. Don’t get bothered if it’s not an exact match; Google on its own will make a sense out of it.
Use Alt Tags for Images: This feature helps the visual impairment people who use a screen-reader. Alt tags basically should be used to describe your images. This text will show on the screen, and you should emphasize on describing these images as accurately as possible, try to write them both in alt text and the image file name. Actionable tip: Use descriptive alt tags and filenames for all your images.
Use Schema Markup to Improve CTR: Use schema markup which helps search engines to comprehend better what your page is all about.Schema markup has a different effect on the star ratings, reviews and images altogether.In a nutshell, make yourpage stand out from the rest of the competitor’s page.But it doesn’t call that you should add Schema markup to every single one of your web pages. Most of the page don’t benefit from such markup. Just add the Schema markup to the web page and leave the rest. If you are not sure, then have a look at the top-ranking pages for the primary keyword you are targeting. Actionable tip: add schema markup to increase SERP and conversion rate and in this way help search engines to understand the content on your web pages better.
On-page SEO is a lot more than just being a shoehorn with few keywords. It’s all about fulfilling search intent and providing the visitors/customers with what they want. If you don’t put adequate efforts into this, then no amount of optimization can ever help you in the rankings. Try to incorporate keywords in your Meta tags. If you find on-page SEO is not your cup of tea, then get MagicByte Solutions on board. Being a prize-winning and credible Digital Marketing Agency, we possesses everything that is needed to run a peerless On-page SEO campaign.
MagicByte Solutions work-round the clock to get the client’s brand recognized on a global front. We channelize the digital efforts of brands to boost relevant traffic and to increase the visibility of the business on top search engines like Google and Bing. Our spectrum of digital marketing services helps the company to reach the right hands and new heights.