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Google AdWords Services

There are many ways to reach potential customers with Google Ads. These comprise of text-based search ads, graphics display ads, YouTube video ads or in-app mobile ads. All in all, the opportunities to gain more traffic have mounted up!

What is Google AdWords?

Google Ads is basically an online advertising platform expanded by Google, where advertisers pay to show advertisements, product listings, video content, service offerings and generate mobile application installs within the Google ad network to web users. Google AdWords is known as a one-stop console for not only setting up the paid search campaigns but also running and monitoring them.

Key Benefits of Google AdWords

  • Google AdWords Services

    Increase Brand Awareness

  • Google AdWords Services

    Quicker Result than SEO

  • Google AdWords Services

    Improved ad visibility to the high-quality audience

Google AdWords Services
  • Google AdWords Services

    Reach more customers through their Gmail Inbox

  • Google AdWords Services

    Advertise Locally or Globally

  • Google AdWords Services

    Targeted Advertising

Choose how you want to reach your customers.


Now, reaching out to the potential customers within a few kilometers of the business, or to broadcast the ads to entire regions or countries is much easy. With Google Ads, it is solely your discretion

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How to Optimize Google AdWords?

Google AdWords Optimization Process

Let's see how we optimize your Google AdWords
Google AdWords Services

1

Review, refine and add to your keyword list

Review, refine and add to your keyword list

It is important to first review, refine, and add to the keyword list. If a keyword has Clickthrough Rate (CTR) of less than 1% after you have tried to optimize it, then it is good to delete it. A quick review helps a lot.

2

Use Keyword Matching options to lower costs

Use Keyword Matching options to lower costs

Ensure that you are utilizing Phrase Match and Exact Match bid types. Using the AdWords Estimator Tool to make a ‘bid stack’ which consists of bidding on the same keyword with the three match types works amazingly.

3

Keep testing your ad copy & landing pages

Keep testing your ad copy & landing pages

It is always beneficial to restore the ad copy and increase Clickthrough Rate (CTR). AdWords do not charge you to test new ads so it is great to be testing one to three new ads against the currently best-performing ad.

4

Search Query

Keep the track of success

If someone clicked an ad, you will get to know, if they clicked on the ad and did something fruitful to your business, such as downloaded your app, order something or purchase, you can easily track that too.

5

location targeting

Use location targeting to display your ads only in valid parts of the country

Many accounts of the AdWords only have one campaign, targeted to one location. If you find product or service as location specific – you can use AdWords Location Targeting features to only target people in the parts you can sell to. You can easily configure this from the Audience section on the Campaign’s Settings page.

6

Schedule your Campaign

Plan your Campaign to be on when customers respond

The users can simply increase the Clickthrough Rate (CTR) by ensuring the campaign is on only when you attain the best results. Find out when, by researching the response across all the days of the week and times of the day.

Why Use Google Ads?

  • AdWords is Measurable and Flexible
  • Faster Than SEO
  • More Engaging
  • Can Control Your Advertising Costs
  • Helps Beat Your Competitors
  • Google Ads Is (Usually) Easier than SEO
  • Google Ads Formats Can Be More Engaging than Organic Results
  • Google Ads Complements Your Other Marketing Channels